eMarketing : The Essential Guide to Marketing in a Digital World / Red & Yellow Creative School of Business.

Format:

Book

Author/Creator:

Red & Yellow Creative School of Business, author, issuing body.

Language:

English

Subjects (All):

Internet marketing.

Telemarketing.

Physical Description:

1 online resource (619 pages)

Other Title:

EMarketing

Place of Publication:

[Place of publication not identified] : Red & Yellow Creative School for Business, 2022.

Summary:

Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality. With this in mind, we are incredibly proud to present the 7th Edition of our textbook.

Contents:

First words

Acknowledgements

Contributors

Reviews

Part One: Planning

Part Two: Claiming

Part Three: Creating

Part Four: Uniting

Part Five: Advertising

Part Six: Analysing

Anticipating

Index

Glossary.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

0-6397-0780-7