AI Marketing : The Magic That Unites the World.

Format:

Book

Author/Creator:

Karsaklian, Eliane.

Language:

English

Physical Description:

1 online resource (262 pages)

Edition:

1st ed.

Place of Publication:

New York : Business Expert Press, 2025.

Summary:

This book demonstrates how brands use AI to entice customers and discusses the use of AI as a competitive advantage for marketers. Did you know that investors at Wall Street wait for the Groundhog Day's forecast to make their financial decisions? Did you know that your favorite influencer is not a real person? Did you know that your smartphone works like a magic wand? Don't you feel cursed without it? You will know all about it in this book. Consumers just like you are looking for an effortless life and technology is making it possible with self-driving and self-parking cars, smart houses, beds automatically adjusting to one's sleeping needs, and robot vacuuming homes all without human intervention while we share our personal QRCodes. Brands bring you magical solutions: Mr. Clean Magic Eraser, L'Oreal Magic Roots , and you can customize your life by magically creating your own world with the metaverse and the products you want with a 3D printer. Technology and magic enclose mysteries that we cannot assess; we see the input and the output, but no one knows exactly what happens within the process. Extensively documented with publications and empirical research, this book demonstrates how brands use AI to entice customers. It also discusses the use of AI as a competitive advantage for marketers and its deployment around the world. Whether you are curious and confused about technology or a marketer without IT background expected to incorporate AI in your marketing strategies, this book is for you so put some magic in your life!

Contents:

Front cover

Half title

Title

Copyright

Description

Contents

Foreword

Foreword-"Do You Believe in Magic?"

A Customized Life for Me

The Magic of Expertise

Acknowledgments

Introduction

Content Creation and Curation

Intuitions and Algorithms

Algorithms and You

Everyone Wants to Go to Heaven But No One Wants to Die

What Brings Magic and Technology Together?

Magic Is Power, AI Is Control

Superstition Is Bliss

The Structure and Content of This Book

CHAPTER 1 AI Triggers Attraction and Suspicion

Why Is AI in Our Lives?

Ghosts Can Prevent Businesses From Growing

Spirituality and the Power of Wonder

We Should Sense It

Key Takeaways

Implications to Marketers

Decoding the TikTok Algorithm (https://buffer.com/)

Follow the Rules to Increase Your Reach

CHAPTER 2 AI, Superstition, Myths, and Marketing

What Is Superstition?

We Exist Because We Believe

Cognition and Myths

Our Brain Is an Algorithm

When Marketing and AI Play With Myths

CHAPTER 3 AI and Science Is There Magic in Science?

Toward a Science of Magic-The Eternal Paradox

Look at the Sky to Understand Your World

Is Your Smartphone a Curse?

Embrace What You Can't Avoid

When Dreams Come True

Iterate and Refine

Engage in Dialogue

Incorporate Real-World Examples

Use Your Creativity

CHAPTER 4 AI and Products A World of Plenty and Customization

Can You Believe It?

Believing in Brands Is Believing in Magic

Who Is the Customer?

Do You Miss the Good Old Days?

The Future as Designed by Coca-Cola (www.cocacolacompany.com/)

Takeaways

Implications for Marketers

CHAPTER 5 AI and Pricing A World of Accessible Value

Magic Numbers and Price Endings

Price Sensitivity.

Haunted by the Feeling of Loss

CHAPTER 6 AI and Distribution A World Where Everything You Wish Comes to You

When Products Come to You

Distribution Channels in the Digital Era

Online Shopping

Virtual Reality Is Magical

The Magic of QR Code

When AI Was Not Artificial Intelligence

CHAPTER 7 AI and Communication A World of Self-Expression

Magic Sells

Humans Are Influenced by Humans

The Magicverse-Digital Humans and Digital Influencers

Idea Generation, Content Creation and Curation

SMS Marketing-The Revenant

CHAPTER 8 AI Around the World

Differences in Meaning and Practices

Deep Cultural Roots Versus AI Universalism

Can AI Be Culturally Sensitive?

CHAPTER 9 AI as a Competitive Advantage

How About Market Research?

Embracing Gen AI

Customers Might Be Machines but Consumers Are Not Digital Humans

Fear Not-AI Is Here for Your Good

AI Will Take Your Job

AI and the Power of Inclusion

Embrace the Dark Mystery and Hunt As if It Was Clear

It Is All About Data

Prompt ideas:

Conclusion

Appendix Additional Information and Techniques

What Is E-E-A-T?

E-Experience

E-Expertise

A-Authoritativeness

T-Trustworthiness

Why Is E-E-A-T Important?

How Does Google Evaluate E-E-A-T?

What Is YMYL?

What About E-E-A-T and AI-Generated Content?

How Can You Improve E-E-A-T?

Fill Knowledge Gaps

Add and Refresh Content

Work With Experts

Use Links to Build Connections

Manage and Monitor Brand Reputation

Focus on Customer Experience (CX)

Use SEO to Attract, Engage, and Convert

The Routine

The Joyride

The Trek.

The Odyssey

What Does a Customer Promise Involve?

Emotional

Functional.

Enjoyable to Buy

Memorable

Valuable

Deliverable

Understanding AI Workflows for Business

#1: How to Identify Opportunities for AI Workflows in Your Business

Two Real-World Examples of AI Workflows

#2: How to Choose AI Tools for Your Workflows

#3: 5 Steps to Implement AI Workflows in Your Business

Generative AI Enhancing Efficiency in Marketing

Impact of Generative AI on Marketing Strategies

How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

How AI Can Level Up Your Marketing

How to Use ChatGPT at Work

Speeding Up Content Writing

Automating Personalized Offers

Analyzing Customer Behavior

Predicting Audience Behavior

Automating Email Campaigns

Conducting Research

Transcription and Summarization

Automating Social Media Management

Faster Video Creation

24/7 Customer Support

Intelligent Advertising

Search Engine Optimization

My Favorite AI Marketing Tools

ChatGPT Plus

Good Prompts Are Key

Post-SEO Content and Influencer Trends

B2B Creators and Creator Channels

Outbound Marketing and AI

Video Content

Product Differentiation

Community-Driven Platforms

Founders as Creators

Notes

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 7

Chapter 8

Chapter 9

References

About the Author

Index

Back cover.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781637427811

1637427816

OCLC:

1511103846