Marketing / Harvard Business Review.

Format:

Sound recording

Author/Creator:

Levitt, Theodore, 1925-2006, author.

Contributor:

Willingham, Sofia, narrator.

Sadzin, David, narrator.

Harvard Business Review Press, publisher.

Series:

HBR's 10 must reads (Series). Spoken word.

HBR's 10 must reads

Standardized Title:

Marketing (Harvard Business Review). Spoken word

Language:

English

Subjects (All):

Marketing.

Physical Description:

1 online resource (1 audio file (05 hr., 50 min., 17 sec.)) : digital.

Edition:

Updated & expanded.

Unabridged.

Place of Publication:

[Landover, Md.] : Ascent Audio, 2026.

Summary:

Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalization

Notes:

OCLC-licensed vendor bibliographic record.

ISBN:

1-66375-930-8

OCLC:

1576243795