Game On : How Sports Media Grew up, Sold Out, and Got Personal with Billions of Fans / David Bockino.

Format:

Book

Author/Creator:

Bockino, David, author.

Language:

English

Subjects (All):

Mass media and sports.

Sports--Social aspects.

Sports.

Mass media and culture.

Physical Description:

1 online resource (373 pages)

Edition:

First edition.

Place of Publication:

Lincoln, Nebraska : University of Nebraska Press, [2024]

Summary:

"In Game On, David Bockino examines pivotal sports stories with a fan's enthusiasm and an eye for detail, exploring the important business and technological innovations as well as the societal shifts that coincided. He also surveys the present moment, one of uncertainty and unprecedented change, with the pandemic, fantasy sports, globalization, newly legalized gambling, and the fragmentation of traditional fan bases"-- Provided by publisher.

Contents:

Cover Page

Title Page

Copyright Page

Contents

Acknowledgments

Prologue

Part 1. Origin

1. The Fight of the Century

Part 2. Purpose

2. A Dangerous Precedent

3. Made for Television

4. Gee Whiz

5. The Greatest Game Ever Played

6. Our World

Part 3. Spectacle

7. Libber vs. Lobber

8. Another Fight of the Century

9. An Arid Spectacle

Part 4. Growth

10. How to Be Rich

11. A Classic Cartel

12. 1-800-SPORTS

13. A Whole New Ballgame

14. Sports.com

15. Boom!

Part 5. Control

16. Rapidly Converging Media Platforms

17. Content

18. The Sports Guys

19. An Essential Good

20. #Jeah

Part 6. The Fan

21. On-Demand

22. Millionaire Makers

23. Superfine Market Segmentation

Epilogue

Notes

Selected Bibliography

Index.

Notes:

Description based on publisher supplied metadata and other sources.

Description based on print version record.

Includes bibliographical references and index.

ISBN:

9781496239358