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Branded : the buying and selling of teenagers / Alissa Quart.
Lippincott Library HD69.B7 Q37 2003
Available
- Format:
- Book
- Author/Creator:
- Quart, Alissa, author.
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Teenage consumers.
- Consumer behavior.
- Consumers' preferences.
- branding.
- Physical Description:
- xviii, 247 pages : portrait ; 21 cm
- Place of Publication:
- New York : Basic Books, 2004.
- Summary:
- "In this chilling and thought-provoking expose, Alissa Quart takes us on a tour of the unsettling new reality of marketing to teenagers, introducing us to the disturbingly savvy advertisers who have targeted younger and younger minds and wallets. Book jacket."--Jacket
- Contents:
- Branded
- From the mall to the fall : the teen consultants
- Peer-to-peer marketing
- The Golden Marbles : inside a marketing conference
- The great tween marketing machine
- Cinema of the in-crowd
- More than a (video) game
- Body branding : cosmetic surgery
- X-large and x-small
- Logo U
- Almost famous : the teen literary sensations
- Unbranded
- DIY kids
- Schools for sale.
- Notes:
- Originally published in 2003 by Perseus Pub. Co.
- Includes index.
- ISBN:
- 0738208620
- 9780738208626
- OCLC:
- 54523596
- Publisher Number:
- 90104503047
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