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Cultural heritage tourism : 5 steps for revitalization and sustainable growth / Cheryl Hargrove.
- Format:
- Book
- Author/Creator:
- Hargrove, Cheryl M., author.
- Series:
- American Association for State and Local History book series.
- American Association for State and Local History book series
- Language:
- English
- Subjects (All):
- Heritage tourism.
- Physical Description:
- 1 online resource (378 pages) : color illustrations, photographs.
- Edition:
- 1st ed.
- Distribution:
- New York : Bloomsbury Publishing(US), 2017.
- Other Title:
- Five steps for revitalization and sustainable growth
- Place of Publication:
- Lanham, Maryland : Rowman & Littlefield, [2017]
- Summary:
- Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state.When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism.
- Contents:
- Intro
- Contents
- List of Illustrations
- List of Tables
- Foreword
- Preface
- Acknowledgments
- Ch01. Cultural Heritage Tourism
- Section I. Step One: Analyze the Potential
- Ch02. Identifying and Assessing Local Heritage and Culture
- Ch03. Understanding Visitor Needs and Expectations
- Ch04. Determining Visitor Readiness
- Section II. Step Two: Plan and Engage
- Ch05. Engaging Diverse Stakeholders
- Ch06. Establishing a Vision and Plan for Sustainability
- Ch07. Setting Policies and Procedures to Preserve and Protect Integrity
- Section III. Step Three: Develop Authentically
- Ch08. Developing and Enhancing Authentic Experiences
- Ch09. Interpreting for Engagement
- Ch10. Funding Your Focus
- Section IV. Step Four: Market for Positive Impact
- Ch11. Marketing to Visitors
- Section V. Step Five: Manage for Growth and Sustainability
- Ch12. Managing for Consistency, Quality, and Sustainability
- Ch13. Delivering Valued Cultural Heritage Tourism Experiences
- Ch14. Measuring the Impact of Cultural Heritage Tourism
- Ch15. Cultural Heritage Tourism
- Resources and Reference Materials
- Glossary
- Acronyms and Abbreviations
- 365Index
- About the Author.
- Notes:
- Includes bibliographical references and index.
- Online resource; title from digital title page (viewed on August 14, 2017).
- ISBN:
- 979-82-16-40544-3
- 1-4422-7882-X
- OCLC:
- 993086022
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