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Digital marketing strategies for tourism, hospitality, and airline industries / Jose Duarte Santos and Oscar Lima Silva, editors.
- Format:
- Book
- Series:
- Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
- Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
- Language:
- English
- Subjects (All):
- Telemarketing.
- Tourism--Technological innovations.
- Tourism.
- Hospitality industry--Technological innovations.
- Hospitality industry.
- Airlines--Technological innovations.
- Airlines.
- Physical Description:
- 18 PDFs (267 pages)
- Place of Publication:
- Hershey, Pennsylvania : IGI Global, 2020.
- System Details:
- Mode of access: World Wide Web.
- Summary:
- ""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"-- Provided by publisher.
- Contents:
- Chapter 1. The digital tourism business: a systematic review of essential digital marketing strategies and trends
- Chapter 2. Traveler decision making in online vs. offline buying behavior: a contrasting perspective
- Chapter 3. The role of digital marketing and online relationship quality in social tourism: a tourism for all case study
- Chapter 4. Digital marketing strategies for accessible tourism
- Chapter 5. Photographic image, credibility, and consumption of tourism in the digital era
- Chapter 6. Mobile technology acceptance among Turkish travelers
- Chapter 7. Cloud computing in tourism
- Chapter 8. Management and implications of daily deal promotions in the hospitality industry: toward their holistic understanding
- Chapter 9. Analysis of the vision and mission statements in the websites: a research on five-star hotels in Istanbul, Ankara, and Izmir
- Chapter 10. Building the friendly airline brand: hospitable cabin crew for digital marketing activities.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 9781522597858
- OCLC:
- 1112164378
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