Business policy and strategy / Harish Sood.

Format:

Book

Author/Creator:

Sood, Harish, author.

Language:

English

Subjects (All):

Strategic planning.

Physical Description:

1 online resource (219 pages)

Edition:

1st ed.

Place of Publication:

New Delhi, India : Centrum Press, [2014]

Summary:

The knowledge of business policy and techniques of strategic management is the need of the hour to prospective business managers. The present competitive environment has brought several drastic changes in policy making and strategic management. Business policy also deals with acquisition of resources with which organizational goals can be achieved. Business policy is the study of the roles and responsibilities of top level management, the significant issues affecting organizational success and the decisions affecting organization in long-run. The language of strategy and strategic management is recontextualizing the practice of management in many parts of the modern business world. This amounts to a wholesale change in the belief systems of managers. It involves managers in weaving into their existing beliefs and values various beliefs about strategy and strategic plans. This book is extremely beneficial for the students and research scholars working in this field.

Contents:

Cover

Business Policy and Strategy

CENTRUM PRESS

Contents

Preface

1: Introduction

2: Business Level Strategies and Planning

3: Strategic Management

4: Systems for Strategy Comparison

5: Marketing Strategy and Plan

6: Production Strategy

7: Business Financial Strategy

8: Global Strategic Management in New World Order

Bibliography.

Notes:

Includes bibliographical references.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

93-5314-116-8

OCLC:

1534808431