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Creating great visitor experiences : a guide for museum professionals / Colleen Higginbotham.
- Format:
- Book
- Author/Creator:
- Higginbotham, Colleen, 1977- author.
- Series:
- American Alliance of Museums
- Language:
- English
- Subjects (All):
- Museum visitors--United States.
- Museum visitors.
- Museums--Educational aspects--United States.
- Museums.
- Museums--Social aspects--United States.
- Museums--United States--Management.
- Museums--Educational aspects.
- Museums--Management.
- Museums--Social aspects.
- United States.
- Physical Description:
- 1 online resource (161 pages)
- Distribution:
- New York : Bloomsbury Publishing(US), 2022.
- Place of Publication:
- Lanham : Rowman & Littlefield, [2022]
- Summary:
- Creating Great Visitor Experiences: A Guide for Museum Professionals will help museums define their service, hire and train a dynamic frontline team, and spread a culture of service throughout their institution.
- Contents:
- Focus on the Visitor Experience
- Understanding Museum Visitors and the Impact of the Visitor Experience
- Learning About Your Visitors
- Visitor Mapping: Charting Visitor Routes Through Your Institution
- Start with the Basics: Making the Museum Itself Welcoming
- Articulating What Service Means to You
- Determining the Structure of Your Front-Line Team
- Merging Security and Service
- Hiring Your Dream Team
- Training to Develop a Dynamic Service Team
- Building Strong Morale and a Professional Front-Line Team
- Developing a Culture of Service Throughout the Museum.
- Notes:
- Includes bibliographical references.
- Description based on online resource; title from digital title page (viewed on August 26, 2022).
- ISBN:
- 979-82-16-40917-5
- 1-5381-5023-9
- OCLC:
- 1323328809
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