1 option
Managerial challenges and social impacts of virtual and augmented reality / Sandra Maria Correia Loureiro.
- Format:
- Book
- Author/Creator:
- Loureiro, Sandra Maria Correia, 1967- author.
- Series:
- Advances in computational intelligence and robotics (ACIR) book series.
- Advances in computational intelligence and robotics (ACIR) book series
- Language:
- English
- Subjects (All):
- Internet marketing.
- Word-of-mouth advertising.
- Virtual reality.
- Augmented reality.
- Customer relations--Management.
- Customer relations.
- Physical Description:
- 25 PDFs (318 pages)
- Place of Publication:
- Hershey, Pennsylvania : IGI Global, [2020]
- System Details:
- Mode of access: World Wide Web.
- Summary:
- ""This book examines the social impacts and managerial challenges related to the applications of virtual and augmented reality"--Provided by publication"-- Provided by publisher.
- Contents:
- Chapter 1. Relationship marketing through virtual reality and augmented reality
- Chapter 2. Embedding virtual reality and artificial intelligence in integrated marketing communications
- Chapter 3. Managerial challenges in VR and AR in Asia
- Chapter 4. The use of augmented reality in the marketing mix of physical products: current practices and future implications
- Chapter 5. Augmented reality and mobile consumers: mining reviews of AR applications for consumer perceptions
- Chapter 6. Augmented reality in the context of automotive manufacturing
- Chapter 7. Implications of gamification and virtual reality in higher education
- Chapter 8. The use of VR in journalism: opportunities and challenges
- Chapter 9. Privacy concerns in the VR and AR applications in creative cultural industries: a text mining study
- Chapter 10. How digital realities will change professional reality: real-time multiplayer jobs
- Chapter 11. Insight about the use of AR and VR for trainees: the case of bosch company
- Chapter 12. From electronic word of mouth to virtual and augmented reality: a case study of the restaurant sector in pune, Maharashtra, India
- Chapter 13. Incorporating VR, AR, and related technologies in the tourism industry: state of the art
- Chapter 14. Do we really care about artificial intelligence?: a review on social transformations and ethical challenges of AI for the 21st century
- Chapter 15. Beyond virtual and augmented reality: AI-assisted mixed reality and its impacts on society
- Chapter 16. Smart store base grocery: facilitating future forecasting profit.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 9781799828761
- 179982876X
- OCLC:
- 1130319876
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.