Market Research Essentials You Always Wanted to Know.

Format:

Book

Author/Creator:

Omundson, Samara.

Contributor:

Wheeler, Emily.

Publishers, Vibrant.

Language:

English

Subjects (All):

Marketing research.

Interviewing in marketing research.

Physical Description:

1 online resource (139 pages)

Edition:

1st ed.

Place of Publication:

La Vergne : Vibrant Publishers, 2025.

Summary:

A Comprehensive Guide to Market Research Methods, Data Types, Strategies, and Emerging Trends. Navigate market complexities with a solid understanding of market research fundamentals Learn the practice of market research and improve your ability to navigate market complexities. Market Research Essentials You Always Wanted to Know walks you through the fundamentals and best practices of market research, ensuring that you understand how to apply them effectively in a professional setting. The book begins with an explanation of why market research is so critical to business operations today. This is followed by a detailed overview of the market research discipline, including its types, methods, and processes. It also guides the reader on how to best frame and analyze the research. The book concludes with chapters on how to apply the market research findings, as well as a sneak peek at emerging methods and implications for the future of the practice. With its theoretical concepts, practical examples, and quizzes, Market Research Essentials offers a well-rounded introduction to the fundamentals of market research, making it ideal for new and experienced professionals. You will gain an understanding of the following from this book: The importance and value of the practice of market research How to define and apply different market research methods and data types How to ask the right questions to land on the best market research approach The key components in the market research process A view of what the future holds for market research This book is part of the Self-Learning Management Series, and serves as a valuable guide to develop your expertise and advance your career in the field of market research.

Contents:

Cover

Title Page

Copyright Page

About the Author

Table of Contents

Preface

Introduction to the book

How to use this book?

Who can benefit from this book?

1 What is Market Research?

1.1 A Brief History of the Field of Market Research

1.2 Importance and Value of Market Research

1.3 Fundamentals of Market Research

1.4 Market Research Methods

1.5 Data Types

Quiz

Chapter Summary

2 Methods in Market Research

2.1 Choosing the Best Method

2.2 Qualitative Research

2.3. Quantitative Research

2.4 Mixed Methods Research

3 Data Types in Market Research

3.1 Choosing the Right Data Type

3.2 Understanding Primary Research

3.3 Understanding Secondary Research

Chapter Summary Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

1-63651-375-1

OCLC:

1499718193