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Compulsive buying : consumer traits, self-regulation, and marketing ethics / Trevor A. Smith and Kenroy C. Wedderburn.
- Format:
- Book
- Author/Creator:
- Smith, Trevor A., 1958- author.
- Wedderburn, Kenroy C., 1967- author.
- Language:
- English
- Subjects (All):
- Compulsive shopping.
- Shopping--Psychological aspects.
- Shopping.
- Physical Description:
- 1 online resource : illustrations
- Place of Publication:
- Lanham, Maryland : Lexington Books, [2022]
- Summary:
- Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.
- Contents:
- Compulsive buying behaviour
- Personality, personality traits and consumer traits
- A consumer trait model for predicting compulsive buying
- The influence of the credit card on compulsive buying
- Self-regulating compulsive buying behaviour
- The ethical considerations in marketing to compulsive buyers.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 1-7936-4574-4
- OCLC:
- 1281972626
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