Selling the dream : why advertising is good business / John Hood.

Format:

Book

Author/Creator:

Hood, John M. (John McDonald), 1966-

Language:

English

Subjects (All):

Advertising--Social aspects.

Advertising.

Physical Description:

1 online resource (269 p.)

Distribution:

London : Bloomsbury Publishing, 2024

Place of Publication:

Westport, Conn. : Praeger Publishers, 2005.

Language Note:

English

Summary:

The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system,

Contents:

Introduction

The birth of advertising and commercial culture

A carnival of conspicuous consumption

Broadcasting revolution, advertising evolution

The new economics and science of advertising

Living the commercial life

Health claims and the problem of fraud

Advertising and the consuming child

The economics and ethics of selling sin

Conclusion.

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [225]-249) and index.

ISBN:

9798216012733

9786612407611

9781282407619

1282407619

OCLC:

253944768