Survey of Use of Artificial Intelligence in College Marketing.

Format:

Book

Language:

English

Subjects (All):

Artificial intelligence.

Marketing.

Physical Description:

1 online resource (90 pages)

Edition:

1st ed.

Place of Publication:

New York, NY : Primary Research Group, 2023.

Summary:

This book provides a comprehensive survey on the utilization of artificial intelligence in college marketing. It examines various AI applications such as Bard, ChatGPT, and AI-enabled Bing, focusing on their impact on marketing strategies within higher education institutions. The study explores the time spent using these technologies, resources provided by universities, and the formation of study groups to enhance AI deployment. The book aims to evaluate AI's influence on work productivity and its future role in college marketing. It is intended for educators, marketing professionals, and institutional leaders interested in leveraging AI for educational marketing strategies. Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Other Format:

Print version: Survey of Use of Artificial Intelligence in College Marketing

ISBN:

9798885172080

OCLC:

1409029538