Social media in healthcare information / Paula Younger.

Format:

Book

Author/Creator:

Younger, Paula, author.

Language:

English

Subjects (All):

Social media in medicine.

Medical librarianship.

Medical libraries.

Medical informatics.

Physical Description:

1 online resource (xvii, 174 pages) : digital, PDF file(s).

Edition:

1st ed.

Place of Publication:

London : Facet, 2025.

Summary:

Social media has now been an integral part of life for over twenty years, revolutionising so many aspects of our lives that it is now difficult to imagine a world without it. As smartphone technology has matured and users have grown more sophisticated in their use of various social media platforms, concerns about privacy, ethics, censorship, and misinformation have grown and become more complex.<br><br><i>Social Media in Healthcare Information</i> provides an overview of current and recent developments in social media, concentrating on the most influential and well-established platforms. In addition to drawing together some of the most recently published scholarship in this area, this necessary book includes practical tips and considerations of how the platforms can be used to support knowledge and library service provision in healthcare settings as well as (a) the use of social media in healthcare research and medical education, (b) COVID-19 and misinformation, (c)digital inequalities and technological barriers, (d)confidentiality, privacy and security, (e) social media campaigns, data analysis and trends, (f) AI, big data and the future-proofing the profession.

Contents:

Introduction

CHAPTER 1 The Internet: The Story So Far

The evolution of the internet

The coming of the smartphone

CHAPTER 2 What is Social Media?

Introduction

Web 1.0 to Web 3.0

Web 2.0 and social media

Defining social media

The rise of the social network

Common characteristics of social media platforms and sites

The uses of social media

Case study: the lost land of GeoCities

Librarians and the adoption of social media

CHAPTER 3 Social Media in Healthcare Settings

What is healthcare information?

Web 2.0 and Health Librarian 2.0

Where do healthcare information professionals work?

The adoption of social media by healthcare librarians

The most common areas for social media in healthcare

Healthcare information wikis

Mobile devices in healthcare information

How trustworthy is online healthcare information?

Incorporating social media into workflows

How healthcare librarians use social media

Social media in healthcare information: benefits and risks

Patients, patient data and social media

Social media platforms commonly used in healthcare

Successful social media campaigns in healthcare

Demonstrating impact

Demographic preferences of social media use and the implications for librarians

CHAPTER 4 Social Media in Healthcare Research

Popularity of social media platforms for health research recruitment

Privacy of research subjects in social media

Advantages and disadvantages of social media for recruiting healthcare research participants

Extracting and analysing data from social media healthcare research

Social media and the dissemination of healthcare research results

Generating ideas for healthcare research on social media

Monitoring health and research trends on social media

Issues and controversies around using social media for healthcare research

Social media in healthcare research: roles for healthcare information professionals

CHAPTER 5 The Use of Social Media in Medical Education

Library support for healthcare education via social media

Social media platforms to support writing for education and publication: wikis and blogs

Learner engagement and feedback on social media

Evaluating the impact of social media in healthcare education

Social media and the effect on hierarchies in learning

Mobile learning in healthcare and medical education

Social media and health literacy

Using images from social media in healthcare education

Social media in patient education

Social media as a tool for microlearning

Medical schools and Web 2.0 for engagement with library users

Using social media in education: overcoming the pitfalls

CHAPTER 6 COVID-19 and Misinformation on Social Media

Misinformation before COVID-19

The COVID-19 pandemic.

Notes:

Title from publisher's bibliographic system (viewed on 22 Aug 2025).

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

ISBN:

1-78330-681-5

1-78330-680-7

OCLC:

1518055509