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Utilizing consumer psychology in business strategy / Tevfik Dalgic, University of Texas at Dallas, USA, Sevtap Unal, Izmir Katip Celebi University, Turkey.
- Format:
- Book
- Author/Creator:
- Dalgic., author.
- Unal, Sevtap,. 1971- author.
- Series:
- Premier reference source.
- Advances in business strategy and competitive advantage.
- Premier reference source
- Gale eBooks
- Advances in business strategy and competitive advantage (ABSCA) book series
- Language:
- English
- Subjects (All):
- Strategic planning.
- Consumer behavior--Psychological aspects.
- Consumer behavior.
- Decision making.
- Physical Description:
- 1 online resource (xii, 325 pages) : illustrations (some color).
- Place of Publication:
- Hershey, Pennsylvania : IGI Global, Business Science Reference, [2018]
- System Details:
- Mode of access: World Wide Web.
- Summary:
- "This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"-- Provided by publisher.
- Contents:
- Chapter 1. An introduction to consumer psychology
- Chapter 2. Perception
- Chapter 3. Learning
- Chapter 4. Memory
- Chapter 5. Attitudes
- Chapter 6. Motivations
- Chapter 7. Emotions
- Chapter 8. Personality
- Chapter 9. Self
- Chapter 10. Lifestyles and values.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 9781522534495
- OCLC:
- 1035640688
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