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Localizing global marketing strategies : emerging research and opportunities / by Janell NaKia Harvey.
- Format:
- Book
- Author/Creator:
- Harvey, Janell NaKia, 1980- author.
- Language:
- English
- Subjects (All):
- Marketing.
- Success in business.
- Physical Description:
- 18 PDFs (152 pages)
- Place of Publication:
- Hershey, Pennsylvania : IGI Global, [2020]
- System Details:
- Mode of access: World Wide Web.
- Summary:
- "This book explores the importance of global marketing and the trends and strategies that are necessary to ensure its success"-- Provided by publisher.
- Contents:
- Chapter 1. Expanding into new worlds
- Chapter 2. Building the global brand
- Chapter 3. The marketing plan
- Chapter 4. Social media marketing
- Chapter 5. Grand strategies: establishing long term objectives
- Chapter 6. Testing and competitive intelligence
- Chapter 7. Global internet marketing presence: business to customer and healthcare industry.
- Notes:
- Description based on print version record.
- Includes bibliographical references and index.
- ISBN:
- 9781799809593
- OCLC:
- 1128479141
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