International Business Essentials You Always Wanted to Know.

Format:

Book

Author/Creator:

Power, Lisa.

Contributor:

Publishers, Vibrant.

Language:

English

Subjects (All):

International business enterprises.

Globalization--Economic aspects.

Globalization.

Physical Description:

1 online resource (174 pages)

Edition:

1st ed.

Place of Publication:

Berlin : Walter de Gruyter GmbH March 2025 Boston : De Gruyter, Inc. [Distributor]

La Vergne : Vibrant Publishers, 2025.

Summary:

This book provides a comprehensive introduction to the principles and practices of international business, emphasizing the challenges and opportunities presented in a globalized world. It covers essential topics such as globalization, cultural intelligence, economic environments, governmental systems, legal frameworks, and global trade. The author, Dr. Lisa Power, integrates theoretical frameworks with real-world examples, offering insights into market entry strategies, sustainable development, and innovation in the business context. Designed for students, entrepreneurs, and business professionals, the book aims to equip readers with the knowledge and skills necessary to navigate volatile, uncertain, complex, and ambiguous (VUCA) global business environments. Accessible language and practical case studies make it suitable for both beginners and experienced professionals seeking to deepen their understanding of international commerce. Generated by AI.

Contents:

Title Page

Copyright Page

About the Author

Table of Contents

Preface

Introduction

How to use this book?

Who can benefit from this book?

1 Globalization - A World in Transition

1.1 What is International Buysiness?

1.2 International Business in the Digital Age

1.3 Globalization

1.4 VUCA World

1.5 Complexity and New Industrial Revolution

Quiz

Chapter Summary

2 Global Business Strategies

2.1 Systems Approach

2.2 Environmental Analysis Tools

2.3 Market Entry Strategies

2.4 International Strategies – Cost Pressure vs. Local Responsiveness

2.5 Generic Strategies – Paths to Competitive Advantage

2.6 Value Creation and Capture in Global Contexts

2.6 Strategic Analysis

3 Culture & Collaboration

3.1 Understanding Culture

3.2 Cultural Intelligence (CQ)

3.3 Dimensions of Cultural Analysis Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

1-63651-330-1

OCLC:

1474240411