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Becoming the Experience Maker (2nd Edition) : Turn Everyday Interactions into Remarkable Customer Experiences.
- Format:
- Book
- Author/Creator:
- Gingiss, Dan.
- Language:
- English
- Subjects (All):
- Customer services.
- Customer relations.
- Physical Description:
- 1 online resource (191 pages)
- Edition:
- 2nd ed.
- Place of Publication:
- La Vergne : Morgan James Publishing, 2025.
- Summary:
- Dan Gingiss's 'Becoming The Experience Maker' is a practical guide for businesses to excel through exceptional customer experiences. Drawing on over two decades of expertise in customer engagement across major corporations and smaller enterprises, Gingiss introduces the WISER methodology, a framework for designing shareable and memorable experiences. The book emphasizes the importance of customer experience as a competitive advantage in the post-pandemic digital age. With actionable insights, real-world examples, and a clear systematized approach, it caters to business leaders, marketers, and customer service professionals looking to enhance brand loyalty and drive growth. Gingiss combines storytelling with strategic advice to inspire organizations to shift their focus from competing on price to delivering remarkable experiences. Generated by AI.
- Contents:
- Cover
- Title
- Copyright
- Contents
- Bonus: Take the CX Challenge!
- Acknowledgments
- Foreword
- Introduction
- Chapter 1 Traditional Marketing Is No Longer Enough
- Chapter 2 What People Share
- Chapter 3 The Case for Customer Experience
- Chapter 4 Becoming WISE
- Chapter 5 Witty
- Chapter 6 Immersive
- Chapter 7 Shareable
- Chapter 8 Extraordinary
- Chapter 9 Responsive
- Chapter 10 Implementing WISER at Your Company
- Chapter 11 Eliminating Pain Points/Friction
- Chapter 12 Designing the Right Digital Experience
- Chapter 13 Adapting to Changing Trends in the Contact Center
- Chapter 14 Solidifying Executive Leadership with a Chief Experience Officer
- Chapter 15 Crisis Management
- Chapter 16 AI Is Here to Stay
- Chapter 17 Conclusion
- Postscript
- About the Author
- Endnotes Generated by AI.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Part of the metadata in this record was created by AI, based on the text of the resource.
- ISBN:
- 1-63698-728-1
- OCLC:
- 1516975833
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