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Cyfrowe platformy rynkowe a hybrydowe i trybrydowe modele biznesowe – łączenie biznesu oraz efektów społecznych i środowiskowych.
- Format:
- Book
- Author/Creator:
- Głodek, Paweł
- Series:
- Uniwersytet Łódzki
- Language:
- English
- Subjects (All):
- Economy.
- Business Economy / Management.
- Physical Description:
- 1 online resource
- Place of Publication:
- Wydawnictwo Uniwersytetu Łódzkiego, 2025.
- Summary:
- This monograph analyzes digital market platforms in the context of hybrid and trybrid models, connecting business, social, and environmental goals. It discusses concepts, business models, and the development of platforms in the economy. The analyses encompass theoretical and practical underpinnings, supported by market research and examples. The publication defines a platform, analyzes its components, focusing on economic values and actor identification. Particular attention is given to the trybrid model implemented by digital platforms, and the analysis of the related challenges and benefits.
- ISBN:
- 9788383319100
- Publisher Number:
- https://doi.org/10.18778/8331-910-0 DOI
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