Tourism Marketing in East and Southeast Asia / Dimitrios Stylidis [and nine others].

Format:

Book

Author/Creator:

Stylidis, Dimitrios, author.

Series:

CABI regional tourism series.

CABI regional tourism series

Language:

English

Subjects (All):

Tourism.

Physical Description:

1 online resource (309 pages).

Place of Publication:

Oxford : CAB International, 2022.

Language Note:

In English.

Summary:

This book explores the marketing approaches, techniques and tools used by various countries in the Southeast Asia region both collectively and individually to manage their tourism offerings and position them in the global tourism market, includes chapters on China, Indonesia, Japan, Korea, Macao, Mongolia, Myanmar, Vietnam.

Contents:

Halftitle

Title

Copyright

Cabi Regional Tourism Series

Contents

Contributors

Contributors' Biographies

Introduction

1 Implications of Culture for Tourism and Hospitality Marketing Mix in East and Southeast Asia

2 Factors Influencing Decision Making of Millennial Travellers Participating in Community-Based Rural Tourism Experiences in Southeast Asia

3 Visual Destination Images: The Case of the ASEAN Tourism Organization Official Instagram Account 4 Effectiveness of Advertisement Endorsement and Framing to Promote Korea as a Medical Tourism Destination: Cross-Cultural Approach

5 The Interaction Between Destination Image, Risk Perceptions and Travel Intention: The Case of Myanmar

6 Exploring the Destination Image of Mongolia: A Content Analysis

7 Young Indonesian Travellers' Information Search Behaviour

8 The Perceived and Projected Image of Hiroshima: A Case Study of the Dutch Market

9 Destination Marketing Using Festivals in Macau: Relationships Between Festival Performance Quality, Experiential Quality, Visitor Satisfaction, Corporate Image and Behavioural Intention

10 New Cyber Laws: A Plausible Discussion Regarding the Potential Implications for International Tourists in the Socialist Republic of Vietnam

11 Growth of the Senior Tourism Market and Its Implications for Destination Marketers: Understanding Tourism Motivation and Preferences Through Comparison of Seniors in Korea, Mainland China and the USA

Conclusion

Index

Backcover.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-80062-216-3

1-80062-215-5