The right-brain business plan : a creative, visual map for success / Jennifer Lee ; foreword by Chris Guillebeau.

Format:

Book

Author/Creator:

Lee, Jennifer, 1974- author.

Contributor:

Guillebeau, Chris, writer of foreword.

Language:

English

Subjects (All):

Business planning.

Creative ability in business.

Creative thinking.

Entrepreneurship.

Physical Description:

1 online resource (xii, 223 pages) : illustrations

Place of Publication:

Novato, California : New World Library, [2011]

Language Note:

English

Summary:

Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what it's like to make the entrepreneurial leap - and how to do it successfully. The key is showing creative types how to use - rather than stifle - the imagination and intuition that make them creative in the first place. Lee's illustrated, colorful worksheets and step-by-step instructions are playful yet practical, enabling readers to get down to the essential business of defining their vision and nailing down plans for funding, marketing, networking, and long-term strategy. Both budding and seasoned business owners will benefit from Lee's wonderfully original approach.Discover how to: • Develop a financial plan with fun and flair• Select your circle of support to get the work done• Clarify your business values and goals• Paint a picture of your business landscape• Understand your competition and what makes you stand out from the crowd• Identify your perfect customers and create a marketing plan to reach them• Map out concrete action steps to bring your Right-Brain Business Plan to life

Contents:

Starting from the top: the skinny on the right-brain business plan process and structure

Crafting your business vision and values: where is your business headed, and what do you and your company stand for?

Painting your business landscape: it's a big world out there; where do you and your business fit in?

Getting the word out with marketing: find and connect with your perfect customers

Managing the moola - color by numbers: develop a financial plan with fun and flair

Corralling your creative cohorts: build a creative playground of business support so you don't have to go it alone

Action planning - where the rubber meets the road: make your plan real with goals, strategies, and action steps

Weaving it all together: put the finishing touches on your right-brain business plan

Maintaining the magic and momentum: keep your right-brain business plan alive.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Description based on print version record.

Includes bibliographical references (pages 205-207) and index.

ISBN:

9781577319450

1577319451