Defining Strategic Communication / John DiMarco.

Format:

Book

Author/Creator:

DiMarco, John, author.

Series:

SAGE skills: Business.

SAGE skills: Business

Language:

English

Subjects (All):

Communication planning.

Strategic planning.

Physical Description:

1 online resource

Place of Publication:

Los Angeles, California : SAGE Publications, Inc, 2024.

Summary:

Stakeholders are the lifeblood of a company. They drive growth and facilitate mission. Companies must communicate with stakeholders, which include a variety of publics-specific groups of people including employees, corporate entities, shareholders, customers, partners, government agencies, board members, vendors, and communities connected to the organization. To communicate with these groups, managers and leaders plot various touchpoints, which consist of a wide range of marketing and public relations tactics that connect with stakeholders, including consumers. These touchpoints are strategized and executed to achieve business goals. One may be something such as increasing product sales or establishing a narrative around an issue or crisis. In the development of these communications, two key components are used to plan messages and deliver systematic marketing, advertising, public relations, and sales promotions-strategic communication and integrated marketing.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-5934-4

9781071959343

OCLC:

1438718015