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The role of identity and authority in marketing beauty interventions on TikTok.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Sex role in advertising.
- Physical Description:
- 1 online resource (1 video file (00:08:24)) : sound, colour
- Place of Publication:
- London : SAGE Publications, Ltd., 2026.
- Language Note:
- Closed-captioned in English.
- Summary:
- Katherine Furl, PhD, assistant professor, University of North Dakota, discusses the role of identity and authority in marketing beauty interventions on TikTok, including the importance of this research, specific areas of beauty studied, why TikTok was selected, differences in beauty intervention marketing across genders, and shares advice for further research.
- Participant:
- Academic, Katherine Furl PhD.
- Notes:
- Description based on XML content.
- ISBN:
- 1-03-624487-3
- 9781036244873
- OCLC:
- 1565875885
- Publisher Number:
- 301306
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