Revolutionizing retail : reliance Smart Bazaar's strategic leap / Ahanaf Akif, Ronayat Ramiz Dia, Quazi Tafsirul Islam.

Format:

Book

Author/Creator:

Akif, Ahanaf, author.

Dia, Ronayat Ramiz, author.

Islam, Quazi Tafsirul, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Strategic planning--Case studies.

Strategic planning.

Retail trade--India--Management--Case studies.

Retail trade.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

Formerly known as Big Bazaar, Smart Bazaar is owned by Reliance Retail, an Indian retail company and a subsidiary of Reliance Industries. The case provides students with a thorough grasp of the prospects and problems in the Indian retail superstore industry. The case examines the industry's dynamic evolution against the backdrop of India's heterogeneous consumer market, which is characterized by rapid growth and fragmentation. Students examine important topics, including market fragmentation, regional diversity, technology disruption, and the need for consolidation through the prism of Smart Bazaar's strategic transformation under Reliance Industries. The story illustrates the challenges big superstores such as Smart Bazaar have in trying to emulate local shops' success while satisfying the wide range of regional consumer preferences. Students will learn about the tactics used by Smart Bazaar to deal with this fragmented market, such as the integration of technology and data analytics, localized marketing techniques, and multi-format shop operations. They will also examine how the acquisition by Reliance may affect Smart Bazaar's growth trajectory, considering the potential offered by Reliance's vast retail network and advanced technology capabilities. Students will struggle to achieve consolidation in the face of market fragmentation throughout the case, striking a balance between the requirement for standardization and the necessity to accommodate regional tastes and preferences. Through an analysis of Smart Bazaar's trajectory and the wider obstacles confronting the Indian retail superstore sector, students will cultivate analytical abilities and strategic perspectives that are transferable to practical business situations.

Notes:

Description based on XML content.

ISBN:

1-0719-7972-8

9781071979723

OCLC:

1569209016

Publisher Number:

T293249