"Don't cut corners on art" : Wizards of the Coast and its generative AI controversy / Mark Bender.

Format:

Book

Author/Creator:

Bender, Mark, active 2024, author.

Yu, Zhihao, active 2024, author.

Borchers, Andy, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Public relations--Case studies.

Public relations.

Physical Description:

1 online resource.

Place of Publication:

London : Society for Case Research, 2024.

Summary:

This critical incident highlights the use of generative AI in creative content industries and consumer reaction to the use of generative AI to create content. This critical incident introduces readers to Wizards of the Coast (WotC), a subsidiary of Hasbro that produces the popular tabletop role-playing game Dungeons & Dragons (D&D), and a generative AI controversy involving one of its D&D sourcebooks that played out in August 2023. D&D gamers took to social media to voice their displeasure with WotC allegedly using generative AI to create artwork in a sourcebook. Cynthia Williams, President of Hasbro's Wizards of the Coast and Digital Gaming division, and her team had to consider a response to customer concerns and whether WotC should develop a policy to guide the use of generative AI by artists and employees. This critical incident is appropriate for upper-level undergraduate and graduate courses in strategy, marketing strategy, and public relations.

Notes:

Description based on XML content.

ISBN:

979-83-488-3306-0

OCLC:

1569209125

Publisher Number:

T299186