Prattville pride : How the city of Prattville turned one crisis into a second crisis & a lawsuit / Brandon Miller.

Format:

Book

Author/Creator:

Miller, Brandon, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Crisis management--Alabama--Prattville--Case studies.

Crisis management.

Strategic planning--Alabama--Prattville--Case studies.

Strategic planning.

Physical Description:

1 online resource.

Other Title:

How the city of Prattville turned one crisis into a second crisis and a lawsuit

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

This case explores the application of Crisis Management Theory by the city leadership in Prattville, Alabama, to a controversy surrounding its annual Christmas parade. Prattville, with a population of around 40,000, has found strength in hosting community events, which has become a focal point of city leaders and Mayor Bill Gillespie. However, while Prattville maintains a strong small-town reputation and attitude, residents have been outspoken for some time against the LGBTQ community. When headlines notified residents that the local LGBTQ group was registered to have a float in the annual Christmas parade, chaos ensued. From the city council facing backlash for not removing the group from the parade to Gillespie unilaterally making the decision and subsequently facing a federal lawsuit for alleged discrimination, December 2024 was filled with crises in Prattville. Through this case, students will be asked to examine the decisions made by Gillespie and the city council and apply Crisis Management Theory to their crisis strategies and practices.

Notes:

Description based on XML content.

ISBN:

1-0719-2155-X

9781071921555

OCLC:

1569208838

Publisher Number:

T298209