Blumen Baer : a best practice example for self-service business models in agriculture / Kathrin Auer, Elizabeth Jackson, and Helen Rogers.

Format:

Book

Author/Creator:

Auer, Kathrin, author.

Jackson, Elizabeth, active 2026, author.

Rogers, Helen, active 2026, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Self-service (Economics)--Case studies.

Self-service (Economics).

Agricultural industries--Case studies.

Agricultural industries.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

This case explores the entrepreneurial journey of Blumen Baer GmbH, a German company that transformed flower retail by creating a scalable, trust-based model of self-service flower fields. Founded by agricultural scientist Dieter Baer, the company leverages underutilized farmland, consumer honesty, lean operations, behavioural insights and strong B2B partnerships to expand across Germany and 10 other European countries. The case examines how Blumen Baer balances innovation, customer trust and minimal surveillance while addressing challenges such as theft, climate change and payment compliance. It also highlights the company's diversification into new revenue streams, including decorative pumpkins and visually appealing fields for social-media-savvy customers. Built on a February 2025 interview with Baer, the case encourages students to analyse trust-based models, behavioural economics in decentralized businesses and the strategic tension between standardization and local adaptation within traditional industries.

Notes:

Description based on XML content.

ISBN:

979-83-488-4858-3

OCLC:

1569209161

Publisher Number:

T300688