Otsuka Kagu : competitive strategy in the Japanese furniture market / Nakato Hirakubo, Craig Davis, Andy Borchers.

Format:

Book

Author/Creator:

Hirakubo, Nakato, author.

Davis, Craig, active 2024, author.

Borchers, Andy, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Strategic planning--Case studies.

Strategic planning.

Competition--Case studies.

Competition.

Selling--Furniture--Japan--Case studies.

Selling.

Physical Description:

1 online resource.

Place of Publication:

London : Society for Case Research, 2024.

Summary:

Otsuka Kagu was a luxury furniture store in Japan that began operations in 1969. It operated 16 retail stores throughout Japan. The business was growing until the financial crisis of 2008. After that, the company faced the challenge of sustaining a long-term competitive advantage in a highly contested competitive environment and a declining economy. In 2009, Kumiko Otsuka, the founder's daughter, succeeded the company. She repositioned the company from a luxury full-service retailer to a self-service middle-priced retailer. Her father was furious about the change and started a new full-service furniture retailing business. Eventually, Yamada Holdings, a big-box electronics retailer, acquired Otsuka Kagu in 2019. The theories of market penetration, market development, product development, and diversification are applied in this case as is SWOT analysis. This decision-based case is well suited for graduate and advanced undergraduate courses in marketing strategy, management strategy, leadership, or family business courses.

Notes:

Description based on XML content.

ISBN:

979-83-488-3514-9

OCLC:

1569208522

Publisher Number:

T299544