SO-IN technology : how far can it go? / Zhe Zhang, Chunyi Zhang, Xiaolin Wang, Dechang Wang, Yujie Wang.

Format:

Book

Author/Creator:

Zhang, Zhe, active 2024, author.

Zhang, Chunyi, active 2024, author.

Wang, Xiaolin, active 2024, author.

Wang, Dechang, active 2024, author.

Wang, Yujie (Professor of automation), author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Branding (Marketing)--China--Case studies.

Branding (Marketing).

Gig economy--China--Case studies.

Gig economy.

Corporations--Growth--Case studies.

Corporations.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : School of Management,Fudan University, 2024.

Summary:

As the China retail market continues to evolve, traditional retail brands are seeking more effective channel management strategies, while emerging brands are exploring marketing models that transition from online to offline. This case, based on SO-IN Technology's digital service practices of "gig work + intelligent digitalization" in the China retail industry, delves into the business models of gig and crowdsourcing models as well as intelligent digital marketing services. It focuses on the strategic choices that SO-IN Technology faced: What challenges might SO-IN Technology's 'gig economy + digital intelligence' model face? What are the key factors that determine sustainable growth?

Notes:

Description based on XML content.

ISBN:

979-83-488-5055-5

OCLC:

1569208938

Publisher Number:

T300859