A chip off the Northern Bloc : building a global business empire one ice cream van at a time / Justin O'Brien.

Format:

Book

Author/Creator:

O'Brien, Justin (Peter Justin), author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Entrepreneurship--Case studies.

Entrepreneurship.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

Northern Bloc established itself into the fast-growing, organic, sustainable, and non-dairy ice cream space from humble origins, retailing out of a 42-year-old Bedford van. The founders have always pursued a vision that "ice cream is for everyone," offering a diverse range of vegan and dairy-based ice creams, putting their products at the center stage for dining experiences. The business expanded its distribution through hospitality venues and grocery stores using sustainable packaging to reach new markets, and included low-sugar options especially for children and a unique formulation for dogs.This case will help students explore entrepreneurial founders' motivation, passion, and vision to address an emergent market opportunity. They will synthesize and evaluate the company mission and values, precis its essence using the business model canvas, and seek to assess the founders' potential exit strategy options.

Notes:

Description based on XML content.

ISBN:

979-83-488-3512-5

OCLC:

1569208806

Publisher Number:

T299536