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Innovation or bubble? : the temu supply chain case / Lifang Wu, Wei Yang.
- Format:
- Book
- Author/Creator:
- Wu, Lifang, author.
- Yang, Wei (Finance professor), author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Supply chain management--Case studies.
- Supply chain management.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : NeilsonJournals Publishing, 2024.
- Summary:
- This teaching case explores the business model of Temu, a rapidly growing e-commerce platform known for its ultra-low prices. The case delves into how Temu leverages a robust and agile "direct shipping from China" supply chain to maintain its low-cost advantage while ensuring timely delivery of products to international shoppers. Despite its remarkable growth, Temu was also facing substantial financial burden and uncertainties. The case was developed to provide a basis for discussing the latest supply chain strategies for online retailers in consideration of cost, supply chain responsiveness, and risks.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-5429-4
- OCLC:
- 1569208657
- Publisher Number:
- T301253
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