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It ends with social media : crisis communication and celebrity brand management in the face of online backlash / Natalie T. Wood.
- Format:
- Book
- Author/Creator:
- Wood, Natalie T., 1970- author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Celebrities--Public relations--Case studies.
- Celebrities.
- Product management--Case studies.
- Product management.
- Crisis management--Case studies.
- Crisis management.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications Pvt. Ltd, 2026.
- Summary:
- The controversy surrounding the 2024 film It Ends With Us highlights the swift influence of social media on crisis communication and celebrity brand management. What began as speculation about Justin Baldoni's absence from promotional materials escalated into a full-scale PR crisis, intensified by legal disputes and online discussions. This case explores how cancel culture, influencer narratives, and digital backlash shape public perception and business outcomes. Through this case study, students will delve into strategic crisis management approaches to mitigate reputational damage.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-4613-8
- OCLC:
- 1569208805
- Publisher Number:
- T300443
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