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IM Motors' strategies of entry and competition / Dingwei Gu, Chunyi Zhang, Yujie Wang.
- Format:
- Book
- Author/Creator:
- Gu, Dingwei, author.
- Zhang, Chunyi, author.
- Wang, Yujie (Professor of automation), author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Strategic planning--Case studies.
- Strategic planning.
- Competition--Case studies.
- Competition.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : School of Management,Fudan University, 2024.
- Summary:
- IM Motor, a high-end electronic vehicle brand, operates under the umbrella of SAIC in collaboration with Zhangjiang Group and Alibaba. IM Motor introduced a differentiated strategy in products and customer services through the Customer Share Option Plan. How can IM Motor leverage its advantages to compete in such a surging market? Moreover, in light of advancements in charging infrastructure, battery technology, policy shifts and evolving consumer perceptions, how should IM Motor respond? This case explores the strategic practices of IM Motors for students to engage in discussions of market entry and competition strategy.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-4686-2
- OCLC:
- 1569208671
- Publisher Number:
- T300513
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