Jüsto's growth dilemma : can a startup sustain disruption at scale? / Bilal Mirza.

Format:

Book

Author/Creator:

Mirza, Bilal, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Corporations--Growth--Case studies.

Corporations.

New business enterprises--Case studies.

New business enterprises.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

This case examines Jüsto, an online supermarket startup headquartered in Mexico City, and its goal to transition from hypergrowth to sustainable scale while preserving its mission-driven identity, after early ups and downs in its growth. When Jüsto was founded in Mexico in 2019, it positioned itself as Latin America's first fully digital supermarket, aiming to disrupt traditional grocery retail through a vertically integrated, direct-to-consumer model. With no physical stores and a strong commitment to technology and local sourcing, the company experienced rapid growth during the COVID-19 pandemic and secured over US$240 million in venture capital. Emboldened by this early success, Jüsto expanded into Brazil in 2021, but it exited that market by 2024 after facing logistical, cultural, and regulatory hurdles. As Jüsto's investors began prioritizing profitability over expansion, the company is now being forced to reconsider its growth strategy and operational model. By examining Jüsto's early trials, this case enables analysis of startup strategy, internationalization risks, business model design, and the trade-offs between growth, profitability, and purpose in emerging markets.

Notes:

Description based on XML content.

ISBN:

979-83-488-5363-1

OCLC:

1569209149

Publisher Number:

T301210