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Moonrise bakery : a strategy close to the stars / Andres Felipe Cortes.
- Format:
- Book
- Author/Creator:
- Cortes, Andres Felipe, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business planning--Case studies.
- Business planning.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- In 2145, Luna-1, humanity's first off-world colony, hosts a thriving economy and 30,000 residents across five districts. Moonrise Bakery, a start-up founded by passionate bakers Jason and Maya, seeks to carve out a niche in this competitive market. Their primary challenge is Delights Bakery, a dominant franchise with a strong foothold on the Moon. Pressured by investors to achieve profitability, Moonrise must navigate shared supplier constraints and production costs to craft a winning strategy. This case invites students to explore Porter's generic business-level strategies-cost leadership, differentiation, and focus-and apply them to a unique, futuristic competitive landscape.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-2236-X
- 9781071922361
- OCLC:
- 1569208842
- Publisher Number:
- T298210
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