Wires crossed : using RBV to evaluate strategic international alliances and resource misalignment / Daniel Peat and Brent Seibert.

Format:

Book

Author/Creator:

Peat, Daniel, author.

Seibert, Brent, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Joint ventures--Case studies.

Joint ventures.

Business communication--Case studies.

Business communication.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

This case examines the strategic equity alliance between Gemini Assembly, a United States-based manufacturer of electrical and industrial cables, and Global Circuit Works, a Taiwan-based global electronics manufacturer. The alliance faces significant challenges due to resource misalignment, cultural differences, and communication breakdowns. Chris Tomlinson, the son of Gemini Assembly's owner, Jerry, has been tasked with navigating these challenges and deciding the future of the partnership. Using the Resource-Based View (RBV), students will analyze the value and alignment of resources between the two companies and recommend whether the alliance should continue, dissolve, or restructure. Students will be asked to evaluate the strengths and weaknesses of each firm's resources, assess potential synergies or inefficiencies in the partnership, and develop strategic recommendations for optimizing the alliance's competitive advantage.

Notes:

Description based on XML content.

ISBN:

1-0718-6744-X

9781071867440

OCLC:

1569208707

Publisher Number:

T295180