PIXZA : sustaining social commitments during a global pandemic / Gregory Unruh, Fernanda Arreola.

Format:

Book

Author/Creator:

Unruh, Gregory, author.

Arreola, Fernanda, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Social responsibility of business--Case studies.

Social responsibility of business.

Sustainability--Case studies.

Sustainability.

COVID-19 Pandemic, 2020-2023--Case studies.

COVID-19 Pandemic, 2020-2023.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : NeilsonJournals Publishing, 2024.

Summary:

In 2016, Alejandro Souza founded Pixza, a start-up based in Mexico City. It functioned as a restaurant serving uniquely Mexican pizzas and as a social enterprise offering support and employment to the homeless populations of Mexico City. The company's pizzas and social mission both resonated with the public. With plans to expand and amplify its social impact, the company's trajectory was disrupted by the Covid-19 pandemic. With Pixza's survival in question, the leadership took a series of actions to both stabilize the business while at the same time maintaining its ethical commitment to its employees. Company executives tapped into their stakeholders for support during the crisis, including restaurant managers, customers, and investors. Additionally, the company implemented several entrepreneurial pivots to maintain the business and amplify its impact, including distributing frozen pizzas through its customer base and licensing its social empowerment model to companies wanting to foster inclusivity in their own organizations.

Notes:

Description based on XML content.

ISBN:

979-83-488-5436-2

OCLC:

1569208467

Publisher Number:

T301260