Decathlon's strategic challenges in a competitive and evolving retail landscape / Uttam Chakraborty.

Format:

Book

Author/Creator:

Chakraborty, Uttam, active 2026, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Business planning--Case studies.

Business planning.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

Decathlon, a global leader in sporting goods retail, is navigating a rapidly evolving market where competition is fiercer than ever. Specialized retailers and e-commerce platforms continue to challenge its dominance, while supply chain disruptions and sustainability pressures add further complexity. The company has expanded its digital transformation efforts-integrating technology across e-commerce, supply chain management, and customer engagement-but the transition has not been seamless, impacting overall performance. At the same time, Decathlon must rethink the role of its brick-and-mortar stores; balance rising operational costs with its commitment to affordability; and address growing concerns around regulatory compliance and labor retention. The unpredictability of the global economy and the complexities of entering diverse international markets create additional hurdles for future expansion. This case will explore how Decathlon can embrace innovation in multiple areas-from omnichannel retail strategy and product development to supply chain optimization and digital transformation-to maintain competitive advantage. Students will analyze how strategic business practices, sustainability initiatives, and adapting to shifting consumer expectations are essential for maintaining leadership in today's rapidly evolving sporting goods industry.

Notes:

Description based on XML content.

ISBN:

979-83-488-5361-7

OCLC:

1569208660

Publisher Number:

T301198