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Building a franchise from scratch : the Munich Ravens and the European League of Football / Jan Boehmer, Sebastian Stolz, Kathleen Burgener.
- Format:
- Book
- Author/Creator:
- Boehmer, Jan, author.
- Stolz, Sebastian, author.
- Burgener, Kathleen, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Product management--Case studies.
- Product management.
- Sports franchises--Case studies.
- Sports franchises.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Human Kinetics, Inc., 2024.
- Summary:
- American football is experiencing a boom across Europe. Not only has the National Football League increased its international footprint, but also local leagues are vying for fans. This case study follows the Munich Ravens, a successful expansion franchise in the recently established European League of Football, and highlights the tactics employed by their General Manager to build their brand early on. More specifically, to survive in a competitive market, the Ravens fostered several distinct brand associations to create a vivid community. Readers will be asked to draw insights from the Ravens' inaugural season and create a brand for an expansion franchise of their own.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-5271-9
- OCLC:
- 1569208487
- Publisher Number:
- T301096
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