Learning from Wandi Cravings : burnt out or building something? / Chinomso Nwagboso, Yewande Ajilore.

Format:

Book

Author/Creator:

Nwagboso, Chinomso, author.

Ajilore, Yewande, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Employee health promotion--Case studies.

Employee health promotion.

Burn out (Psychology)--Case studies.

Burn out (Psychology).

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

Despite modest growth in her business, ChopSmart, Tolu feels emotionally depleted and overwhelmed by the constant visibility and demands of her work. Tolu reconnects with Aunty Wande, owner of Wandi Cravings, not for marketing advice this time, but to ask a more difficult question: how do entrepreneurs stay well while building something meaningful? Wande opens up about her own experience of burnout, boundary-setting, and the pressure to perform joy and availability in customer-facing digital entrepreneurship. Through a reflective and deeply personal dialogue, the case explores the emotional labour of business ownership, gendered expectations of service and resilience, and the shift from hustle-based growth to sustainability-focused strategy. This case invites students to rethink what "balance" really means, and who gets to have it.

Notes:

Description based on XML content.

ISBN:

979-83-488-5385-3

OCLC:

1569208524

Publisher Number:

T301211