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EatHeal : a quest for a healthy lifestyle / Ashraf Mohamed Sheta, Carol Narchy, Pansee Moussa, Hania Bakr, Gina Ashraf.
- Format:
- Book
- Author/Creator:
- Mohamed Sheta, Ashraf, author.
- Narchy, Carol, author.
- Moussa, Pansee, author.
- Bakr, Hania, author.
- Ashraf, Gina, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Food industry and trade--Management--Case studies.
- Food industry and trade.
- Strategic planning--Case studies.
- Strategic planning.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- EatHeal is an Egyptian startup founded by Dr. Rehab Abd El Meguid in 2019. The company specializes in medically tailored nutrition and food services, offering meal planning, prepared meal delivery, and nutrition counseling. It caters to individuals with specific health conditions, such as diabetes, heart and kidney diseases, and allergies, as well as those requiring specialized diets for weight management or seeking a healthier lifestyle. Currently operating in Sheikh Zayed, a suburb of Cairo, EatHeal has been exploring ways to refine its business model by researching sustainable and competitive strategies to generate new revenue streams and attract more customers.One of the main challenges facing Dr. Rehab and her company is the reliance on outsourced delivery services, which are both costly and difficult to control in terms of order consistency. Ensuring quality and reliability in deliveries remains a concern, as outsourcing limits the company's ability to maintain service standards. Additionally, depending solely on subscription fees and individual meal sales is not a viable long-term strategy for revenue growth. To expand and achieve financial sustainability, EatHeal must diversify its income sources and explore new business opportunities that align with its core mission while enhancing its competitive position in the market.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-5368-6
- OCLC:
- 1569209215
- Publisher Number:
- T301191
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