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Repatha : a molecule's global launch / Tim Calkins, Natalie Vazzano Kaddatz.
- Format:
- Book
- Author/Creator:
- Calkins, Tim, author.
- Kaddatz, Natalie Vazzano, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Product management--Case studies.
- Product management.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Kellogg School of Management, 2025.
- Summary:
- In March 2015, Amgen was preparing to launch Repatha, a new molecule that had demonstrated a remarkable ability to treat high cholesterol. The global brand team lead, Alex Shamoun, who was responsible for the product launch outside of the United States, was contemplating launch goals and developing a plan to achieve them.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-5324-2
- OCLC:
- 1569209187
- Publisher Number:
- T301145
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