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JoyZone has a counterfeit problem : here's how it's fighting back / George Joseph, Avinash B.
- Format:
- Book
- Author/Creator:
- Joseph, George, active 2026, author.
- B., Avinash, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Product counterfeiting--Case studies.
- Product counterfeiting.
- Electronic commerce--Case studies.
- Electronic commerce.
- Physical Description:
- 1 online resource.
- Place of Publication:
- Los Angeles, CA : SAGE Publications, Inc., 2026.
- Summary:
- JoyZone's marketplace has transformed e-commerce and is a lifeline for millions of consumers and businesses across the globe. However, as JoyZone grows, so does the vulnerability to counterfeits that undermine consumer trust, damage brand reputations, and disrupt legitimate business operations. This case study examines the intricate problem of counterfeiting JoyZone faced, and the challenges faced by brands such as Focus & Precision, which have suffered from intellectual property (IP) infringement and revenue loss due to counterfeit activities. The discussion is based on the root causes of counterfeiting, including weaknesses in supply chains, lack of cross-border law enforcement, and technological loopholes exploited by counterfeiters to manipulate digital platforms. The research also covers the immense consequences to stakeholders, starting from unsatisfied customers all the way to loss of confidence among online shopping sites and financial damage for legal sellers. To this end, JoyZone has taken antecedent actions, including setting up a specialized unit known as the Counterfeit Investigation Unit (CIU) specifically intended for prosecuting criminals, deploying advanced machine learning and Artificial Intelligence (AI) on fraudulent listing detection, and engaging with government agencies for strengthening legislation frameworks. These efforts are further complemented by innovative programs such as the Transparency Program, which uses unique QR codes to authenticate products. This case study challenges students to critically analyze JoyZone's strategies, assess their effectiveness, and develop innovative approaches to combat counterfeit issues in the ever-evolving e-commerce landscape.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-3131-8
- OCLC:
- 1569209133
- Publisher Number:
- T299053
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