Using Maslow's Hierarchy of Needs in advertising : a messaging analysis of UNICEF, LifeAlert, Subaru, U. S. Army, and BMW / John DiMarco.

Format:

Book

Author/Creator:

DiMarco, John, 1969- author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Advertising--Psychological aspects--Case studies.

Advertising.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

This case examines how five distinct brands-UNICEF, Life Alert, Subaru, the U.S. Army, and BMW-align with Maslow's Hierarchy of Needs, which is an influential psychological model for understanding and targeting human needs. This model is used by advertisers to appeal to their target audiences. By comparing and analyzing a series of brands' advertising strategies and messaging, the case seeks to help students understand and identify how creatives effectively address physiological, safety, love, self-esteem, and self-actualization needs. Students will explore commonalities, unique approaches, and the consumer needs addressed in each brand's creative. Students will also consider consumer needs and discuss how they can be strategically integrated into their own branding and marketing creative mock campaign.

Notes:

Description based on XML content.

ISBN:

1-0719-8932-4

9781071989326

OCLC:

1569208494

Publisher Number:

T294597