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Aqua star for swimming pools : a manufacturing dilemma / Ashraf Mohamed Sheta and Carol Narchy.
- Format:
- Book
- Author/Creator:
- Mohamed Sheta, Ashraf, author.
- Narchy, Carol, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business planning--Egypt--Case studies.
- Business planning.
- Decision making--Case studies.
- Decision making.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- Importing, local manufacturing, cost analysis, and strategic decision-making in Egypt's swimming pool equipment industry are central themes in this case. Aqua Star Group, established in 1998 by Egyptian entrepreneur engineer Baher Zaher, has built a strong reputation as a provider of high-quality swimming pool equipment and water treatment solutions. Historically reliant on international suppliers for 90% of its product offerings, the company now faces serious challenges due to increasing import tariffs, currency devaluation, and stricter regulatory conditions.To remain competitive and financially viable, Aqua Star is evaluating whether to continue importing or to establish a domestic manufacturing facility. This decision requires careful consideration of short-term versus long-term costs, the risks of disrupting product quality, the complexity of factory operations, and the implications for brand positioning in the B2B swimming pool market.The case presents students with a realistic opportunity to conduct a cost-benefit analysis, apply SWOT and competitive strategy frameworks, and explore the entrepreneurial mindset behind business expansion in an emerging economy. By analyzing external factors-such as government policy, operational risks, customer loyalty, and market structure-students must recommend a strategic path forward that balances growth, quality, and sustainability.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-3308-4
- OCLC:
- 1569208471
- Publisher Number:
- T299192
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