Wearable futures : exploring the market entry of the humane AI pin / Ahanaf Akif, Quazi Tafsirul Islam, Sadia Tasnim Aporna, Dil Fatimatun R. Sadika.

Format:

Book

Author/Creator:

Akif, Ahanaf, author.

Islam, Quazi Tafsirul, author.

Aporna, Sadia Tasnim, author.

Sadika, Dil Fatimatun R., author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Business planning--Case studies.

Business planning.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

The case discusses Humane Inc.'s strategic entry into the wearable technology industry. Humane Inc., founded by former Apple employees, is boldly moving into wearable technology with its innovative AI Pin. Unlike traditional smartwatches or fitness trackers, the AI Pin doesn't have a screen. Instead, it uses artificial intelligence and a tiny laser projector to interact with you in a new way. This means that you can stay connected to the Internet without constantly looking down at a device. The main goal of the AI Pin is to improve how we experience technology while also addressing significant privacy concerns. Reducing the need to stare at screens encourages users-especially young students-to spend less time on devices and more time engaging with the world around them.Students will be asked to analyze Humane's strategic decisions in launching the AI Pin. The case will evaluate the challenges and dilemmas faced by Humane while applying business concepts such as market differentiation and innovation management.

Notes:

Description based on XML content.

ISBN:

979-83-488-3156-1

OCLC:

1569208964

Publisher Number:

T299085