Using multiple discriminant analysis to solve a CEO's dilemma / Arpita Agnihotri and Saurabh Bhattacharya.

Format:

Book

Author/Creator:

Agnihotri, Arpita, author.

Bhattacharya, Saurabh, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Qualitative research--Case studies.

Qualitative research.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

This case discusses the challenges of entry mode choice for international markets and the use of multiple discriminant analysis as a method to resolve this challenge. Liam Thompson is the founder and CEO of Everyday Essentials Co. (a hypothetical company), a U.S.-based fast-moving consumer goods (FMCG) manufacturing startup, and he is exploring whether the company should leverage exports, a joint venture, or an acquisition to enter international markets. Thompson's peers in the manufacturing industry have used different entry modes, so he is not sure which approach to choose. Thompson discusses the problem with Sharon Letby, an international business consultant. Letby suggests that the best solution would be to conduct a survey of CEOs from firms across various industries and to run multiple discriminant analyses on the dataset. This approach, Letby believes, can be used to identify whether firm size, prior international experience, or perceived cultural distance best distinguish firms in terms of the entry mode choice (exports vs. joint venture vs. acquisition) to enter international markets they want to adopt. Students will be asked, with the instructor's guidance, to perform multiple discriminant analysis using IBM SPSS (Statistical Package for the Social Sciences) in order to help determine which mode of entry and variations in which factors best apply to the case of Everyday Essentials.

Notes:

Description based on XML content.

ISBN:

979-83-488-5237-5

OCLC:

1569209178

Publisher Number:

T301063