Built by an immigrant : Chobani's journey to the top / Kavon Nowroozi.

Format:

Book

Author/Creator:

Nowroozi, Kavon, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Immigrant business enterprises--Case studies.

Immigrant business enterprises.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

Chobani is a leading yogurt company headquartered in Norwich, New York, with major production facilities in Twin Falls, Idaho, and a recently established urban office in Manhattan. Founded in 2005 by Hamdi Ulukaya, a Turkish immigrant of Kurdish heritage, the company began with the purchase of a shuttered yogurt plant and a mission to offer high-quality, affordable Greek yogurt to American consumers. Through a focus on simple ingredients, rigorous quality standards, and accessible pricing, Chobani disrupted the U.S. dairy industry and helped redefine yogurt consumption nationwide. Now recognized as one of the country's most prominent yogurt brands, Chobani's growth has been driven by immigrant-led entrepreneurship, continuous product innovation, and a deep commitment to social responsibility. This case explores the strategic decisions that fueled the company's rise, as well as the operational and competitive challenges it faced while scaling. Students are invited to engage with core business themes such as product differentiation, values-based branding, and mission-driven leadership in the context of building a socially conscious, consumer-facing company.

Notes:

Description based on XML content.

ISBN:

979-83-488-5463-8

OCLC:

1569208901

Publisher Number:

T301347