ContractIQ : organic growth strategies for a startup firm / Mohanbir Sawhney and Natalie Vazzano Kaddatz.

Format:

Book

Author/Creator:

Sawhney, Mohanbir S., author.

Kaddatz, Natalie Vazzano, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Business planning--Case studies.

Business planning.

Contracts--Interpretation and construction--Technological innovations--Case studies.

Contracts.

Physical Description:

1 online resource.

Place of Publication:

London : Kellogg School of Management, 2025.

Summary:

ContractIQ, a pioneer in contract review automation,* offered an AI-powered platform that helped in-house legal teams at large and mid-size enterprises review contracts and identify risks within them more efficiently than traditional methods. In 2022, the company faced the challenge of sustaining organic growth. It considered four options: expanding its customer base geographically, extending its product line to review additional contract types, broadening its scope to become a comprehensive contract lifecycle management provider, and adopting a product-led growth strategy to penetrate the small-business market. Each path presented distinct growth potential, profitability, costs, risks, and issues of alignment with the company's core competencies. This case can be distributed, read, and analyzed in a single class period. Please see the Appropriate Uses section for its special advantages.

Notes:

Description based on XML content.

ISBN:

979-83-488-5267-2

OCLC:

1569208558

Publisher Number:

T301081